Each component has a specific role or roles to play, and in combination you would achieve more results than if you only have one component working for you.

Your web site is your passive component. It sits on your server until your visitor sends a message to it calling for your web pages to be served to him. Your visitor "pulls" the web pages himself.

But what if the visitor leaves your web site and never makes another "pull" request? This is very possible as on the Internet every web site is a channel - and there are millions of them. He may well forget you ever existed, once he has left your site!

That's why you need to publish an e-zine (or a newsletter deliverd via e-mail)containing valuable information that adds substantially to your web site. It becomes your active component - you "push" your message or information to your visitor on a regular basis.

Of course, every subscriber to your e-zine must give you their permission for you to invade their e-mail box. Otherwise your e-zine will be treated as spam and you'll get into trouble. For this reason you have a "e-zine subscription" box at your web site for your visitors to enter their e-mail address requesting for your e-zine to be sent to them.

Now your web site is also a very static component. Most of the time you web site hardly changes unless you make changes to it on a regular basis. Making visitors come back to your site so that they may buy from you in the future can be difficult.

Enter your bulletin board that will provide you with the dynamic component. A bulletin or discussion board allows your visitors to post questions and answers to it instantly. If you have an active board, you immediately have constantly changing content that will draw some of your visitors back to your site again and again where they will be exposed to your messages for your products or services again and again.

Let's go back to your e-zine which forms your active component. Your e-zine requires some effort on your part to write, research, compile and send out on a regular basis. There are also those that do not want to subscribe to your e-zine for some reason.

You also need an effortless component, and you find this in autoresponders. This is especially true if you have products or services to sell, as an autoresponder message is sent automatically from your server upon a single request for it by your visitor. This message will be send to the visitor's e-mailbox.

An autoresponder can contain a sales message that compels, influences and tempts your visitor to buy from you. The latest autoresponders can even do automated follow-up mailings. You can specify how many mailings you want your server to send out to the same visitor. Up to 7 follow-up mailings is recommended if you want to maximize your sales.

You don't need to use all 4 components at the same time. It all depends on the overall objectives, strategy and tactics you've set out. Some objectives are best met with just a web site and autoresponders. Others require a web site and an e-zine. Another may require an autoresponder and an e-zine. Yet another may only require a web site and a bulletin board. However, all of them will promote each other in some way, and this forms the inner wheel of your Internet marketing efforts.

The arrows trapped WITHIN the four quadrants of the various components of your Internet business labelled "web site", "e-zine", "bulletin board" and "autoresponders" show you how each and every one of those components can and should promote one another.

For example, starting with the quadrant at the top left you have your web site, which urges your visitors to subscribe to your e-zine on the right quadrant, and/or encourage them to visit your bulletin board on the bottom right quadrant, and/or requests that they send an e-mail to your autoresponders at the bottom left quadrant to access certain information by e-mai

Starting with the e-zine box on the right quadrant - just advertise in your own e-zine (as you would in other e-zines) the benefit your subscribers will get by visiting your web site, or bulletin board, or by sending an e-mail to an autoresponder for a particular free report.

Starting with the bulletin board on the bottom right quadrant, you can mention in your own posts to your own board the benefits of visiting other areas of your web site, subscribing to your e-zine or hitting your autoresponders. Or you can use a rotating banner at the top of your board to do the job, advertising the other components of your Internet business

Finally, starting with the autoresponders quadrant on the bottom left - you can advertize in an e-zine stating that you have a free report on a particular topic that would interest the person reading your ad. All they have to do to have access to that free report is to send a blank e-mail to your autoresponder. Your visitors do this and your autoresponder then sends back the free report automatically to them by return e-mail. At the end of the free report, you can list down the addresses of your web site, your bulletin board and instructions on how they can subscribe to your e-zine. 

The outer arrows that lead out from each and every box above indicate that you must promote each and every component of your Internet business.

So you would need to use the right tactics to promote your web site, bulletin board, e-zine and autoresponders separately so that the outer wheel of promotion can spin. The more energy you put into promoting each and every one of them, the faster your inner and outer wheel can spin!

To promote your web site, you would use the search engines, participate in other discussion boards, sending out articles you have written yourself to e-zine owners to publish, et cetera.

To promote your e-zine, you would want to submit it for listings to announcement lists and e-zine directories.

To promote your bulletin board you can submit it for listing at www.forumone.com, the search engine for discussion groups.

To promote your autoresponder, you can buy an advertisement in other e-zines.

Of course, you would be wise to use the principle of LEVERAGE to achieve a faster and more vigorous spin. One way of doing this is by creating strategic alliances for each and every one of your components with selected Internet business partners so that instead of getting one unit of result out for every unit of energy put in by you, you at least double or triple it!

A good example of a strategic alliance for your e-zine would be to get 6 other e-zine publishers to all promote each other's e-zines to their own subscribers. While you're promoting 6 other e-zines in your own e-zine, the other 6 e-zines are busy promoting yours. So you get a multiplier effect of 6 times what you can achieve with your own efforts for getting new subscribers at any one time!

Know this: the faster your outer wheel spins, the faster your inner wheel will spin. And if you use the right tactics, pretty soon your outer and inner wheel will achieve a state of "balance" that will ensure that they will both spin on their own with far less effort on your part than when you first started!