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Running any successful
business online or off can be like a tightrope walk of balance
and poise. It takes practiced moves to appear graceful and
skilled walking that thin line with little room for error or
slip-ups. It's no simple task to keep your attention focused
on your goal and take the next careful step toward it without
becoming distracted by the three ring circus going on all
around us!
Metaphors like this can be helpful to illustrate the
point I'd like to make. Success can be unsettling when you are
making progress toward your goal. This week was like that at
WebSite101. My offline business brought me several unexpected
successes that distracted my attention from this newsletter
and handling other online tasks. I felt as though I were
juggling in the ring below at the same time I was walking that
tightrope overhead.
Then, as I was basking in the glowing positive
appraisals from my clients, I let my attention wander from the
online work just long enough to slip and lose my balance for a
moment on the tightrope! An article that you have already seen
here in the "Reading List" was re-published in a
much larger e-zine called the "Internet Gazette"
with a circulation of over 100,000 readers! That success
brought with it a jump in circulation to this newsletter and a surge in online
business that I was unprepared for while so involved in my
offline business.
While all of the things causing me to lose my balance
were positive, the result was the same. Inattention causes
slips and slips can lead to falls if you cannot regain your
poise and keep your mind on reaching the other end of the
tightrope! I stumbled with a couple of online clients and let
a big job get almost overwhelming but somehow kept my footing.
The adrenalin rush was caused by fear of losing it all in a
quick fall but turned into exhilaration when I regained my
balance!
I am thrilled with the successes but at the same time
I'm startled at how they can be almost as unsettling as
complete failures when focus and attention are so critical to
staying balanced! Maybe I'll learn to juggle while on the
tightrope so that my offline and online lives are at least on
the same rope and not in different rings of this circus.
At least I know while online, I don't need to put my
head in a lions mouth, pull a rabbit out of my hat or ride
white horses bareback in silk tights! Just keep my balance and
juggle!
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